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SHINee

Shinee is a contemporary R&B South Korean boy band. Formed by SM Entertainment in 2008, they made their debut on May 23, 2008 on SBS’s Inkigayo with their promotional single, “Noona Neomu Yeppeo (Replay)” (“누난 너무 예뻐 (Replay)”, lit. “Older Girl, You’re So Pretty (Replay)”). The group consists of Onew, Jonghyun, Key, Minho and Taemin.

Since their debut, Shinee has released two full-length albums, three mini-albums, and various singles. They have also won many awards, held a concert tour and starred in their own reality shows. Shinee is considered to be a fashion icon having started the “Shinee Trend”. They made their Japanese debut in May 2011 by releasing a Japanese version of their single, “Replay”.

Image and artistry

Shinee is known for their fashion style, created by designer Ha Sang Baek (하상백), which features high-top sneakers, skinny jeans and colorful sweaters. Their style has created a fashion trend amongst students which the media dubbed the “Shinee Trend”. This has led to product endorsements, and the band has promoted Smart, Korean cosmetic company Nana’s B, and Reebok.

 

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